Digital marketing and communications

An agency CRM: clients, campaigns and projects in one tool

A marketing or communication agency handles its own prospecting, several client accounts, campaigns across many channels, creative files and monthly reporting, all at once.

Bitrix24 brings together CRM, campaigns, project management, documents and ROI analysis. MonCRM configures it for your agency.

Megaphone broadcasting messages to social networks and e-mail

The problem

Too many tools for one agency

One tool for e-mail, another for projects, a third for files, spreadsheets for reporting and messaging apps to talk to clients: the agency spends more time moving information around than producing.

The result: leads left without follow-up, late deliverables and a hard time proving to clients what their campaigns deliver.

Your challenges

Agency challenges and how Bitrix24 solves them

  1. 01 The problem

    Fragmented client and lead data

    Calls, chats, social media messages and web forms spread across several tools: leads get lost and follow-up is inconsistent.

    With Bitrix24

    All leads in one place

    Every lead and client interaction lands automatically in the CRM, for faster and more consistent responses.

    • CRM
    • Contact Center
    • Open Channels
    • CRM Forms
    • Mobile App
  2. 02 The problem

    Campaigns run in separate tools

    E-mail, social ads and other campaigns managed from different tools are hard to launch and track consistently.

    With Bitrix24

    Campaigns run from one workspace

    E-mail campaigns, ad audiences and lead capture forms managed from a single workspace.

    • Personalised e-mail campaigns
    • Advertising Audiences
    • CRM Forms
    • Automation rules and triggers
  3. 03 The problem

    Manual follow-up and reporting

    Time spent chasing and compiling reports is time taken away from strategy and client results.

    With Bitrix24

    Automated follow-up and reporting

    Automatic triggers, notifications and AI-assisted tasks reduce manual work across the team.

    • CoPilot in CRM
    • Automation rules and triggers
    • Notifications
    • Tasks
  4. 04 The problem

    Projects and content hard to keep on track

    With several client accounts and campaigns running in parallel, deliverables and deadlines are hard to follow.

    With Bitrix24

    Every campaign tracked end to end

    Full visibility into every campaign and deliverable, from planning to launch.

    • Kanban
    • Gantt chart
    • Smart Process Automation (SPA)
    • Timeline in CRM
  5. 05 The problem

    Scattered creative assets

    Briefs, creative files and contracts on personal drives are hard to find, reuse or share securely.

    With Bitrix24

    A shared space for creative assets

    A secure shared repository with role-based access for every client's assets.

    • Online Documents
    • Bitrix24 Drive
    • Document Templates in CRM
    • Access Permissions
  6. 06 The problem

    ROI that is hard to prove

    Without visibility into campaign performance, it is hard to justify results and optimise ad spend by channel.

    With Bitrix24

    Provable ROI

    Real-time dashboards and ad cost analysis track ROI and optimise spend channel by channel.

    • CRM Analytics
    • BI Builder
    • CRM reports
    • Ad cost analysis
  7. 07 The problem

    Disconnected systems

    Ad platforms, billing tools, client systems: duplicated data and manual work between tools.

    With Bitrix24

    Your tools connected

    Bitrix24 becomes the agency's operational hub, connected to its existing tech stack.

    • E-Signature
    • Webhooks and apps
    • Bitrix24 Market

What you gain

Faster campaigns and provable ROI

  • Unified client and campaign management: leads, clients, campaigns and creative assets in one tool, from first contact to delivery.
  • Less manual work: automation and AI cut repetitive tasks and free the team for strategy and creative work.
  • Provable ROI: dashboards and ad cost analysis show which channels and campaigns drive results.

The agency follows every client relationship and campaign, from the first lead to reporting. Campaigns launch faster and creative, account and media teams work from the same information. The result: ROI that is easier to prove and clients who stay longer.

How we work

Rolling out Bitrix24 in your agency

  1. Scoping

    Your prospecting, your offers, account management, the production flow of a campaign and the reporting your clients expect.

  2. Configuring the CRM and projects

    Sales pipeline, one workgroup per client, project and task templates, quote and contract templates, campaigns and forms (CRM marketing).

  3. Connecting channels and ad accounts

    Social networks, forms, e-mail, telephony and ad accounts for cost analysis; import of your contacts and clients.

  4. Training and automation

    Team training, then automation of reporting and recurring tasks, using n8n where it helps.

Agency CRM: frequently asked questions

Can we manage both prospecting and client projects?

Yes, that is the point of Bitrix24 for an agency: the CRM tracks prospecting and sales, then each signed client gets its own projects, tasks, deadlines and files, in the same tool.

Can we invite our clients into Bitrix24?

Yes. External users can be invited to a specific workgroup to follow progress, exchange messages and approve deliverables, without access to the rest of your workspace.

How do we measure the ROI of ad campaigns?

Ad cost analysis links the spend from your ad accounts to the leads and sales recorded in the CRM. Dashboards show cost and revenue by channel and by campaign.

Can we track time spent per client?

Yes. Time is logged in tasks and consolidated by project or client, so you can compare time spent against the budget sold.

Where is our data hosted?

With Bitrix24 Cloud, data can be hosted in Europe. If you want to keep it in Morocco or on your own infrastructure, the self-hosted (on-premise) edition installs on your servers or in a Moroccan data centre. Either way, we include the steps required with the CNDP (Morocco's data protection authority, Law 09-08) in the project.

Running an agency?

Show us the tools you use today, and we will show you how to bring them together in Bitrix24 and what you can automate.

MonCRM advisor wearing a headset, ready to help